B2B SaaS · Search Infrastructure · France
Your Growth Deserves
a Higher Standard
Paid media built around attribution, acquisition efficiency, and full-funnel strategy. We start every potential engagement with a series of strategy sessions to understand your business and decide if we're the right fit.
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Advertising That Closes
the Entire Loop
Every business needs advertising, but not every business gets it right. Running ads isn't just about putting your message in market. It's about placing it in front of the right people, at the right time, in a way that drives meaningful action.
The real value comes when those actions translate into measurable outcomes, with clear attribution and the right processes to convert interest into revenue.
That's why ads.expert exists. We help you close the entire loop, aligning strategy, execution, and follow-through so your growth isn't left to chance.
Delivering measurable and meaningful business results globally.
Every Campaign Tied to Pipeline.
Every Lead Worth Chasing.
We measure every engagement against a single standard: pipeline. Every engagement starts with a clear goal and ends with numbers you can take to your board.
B2B SaaS · Search Infrastructure · France
How QuantHub Turned $20K in Ad Spend into $842K in Qualified Pipeline at a 38:1 Return
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Don't Take Our Word for It
Founders, CMOs, and growth leaders share what it's actually like to work with ads.expert.
"A true Swiss army knife — problem-solver, quick learner, with total ownership mentality. If you need someone who can wear multiple hats and get things done, he's that person."
"What sets him apart is his ability to think outside the box, constantly testing new ideas and strategies. His efforts have directly improved our ROI on ad spend, making a measurable impact on our overall performance."
"Nilay took full ownership of the campaigns, infrastructure, and reporting. With that level of ownership and proactivity, it genuinely felt like having a full-time in-house performance specialist."
GrowthMentor
Esteban A.D. Castillo, Founder of Team&Tonic
Watch on YouTube"Nilay is incredibly helpful and proactive, often anticipating needs before they arise. He's also highly dependable, delivering on time and maintaining clear communication throughout."
"Nilay was super helpful. He helped me understand why my campaigns were not working and explained areas where they could be improved. Super patient and has a lot of knowledge."
"Was so great chatting with Nilay about Google Ads and how it fits into the wider company strategy. You can tell he is an expert by his knowledge of each campaign type and placement."
"Thorough and thoughtful. Nilay walked me through key metrics, audience targeting, and creative performance — and even created a custom cheat sheet I can refer back to. An excellent use of my time. Highly recommend for any founder looking to get sharper on paid ads."
GrowthMentor
Esteban A.D. Castillo, Founder of Team&Tonic
Watch on YouTube"He didn't just generate leads; he generated the right leads. In just over a year, we grew our UK client base by over 300%. He thinks commercially, not just creatively, and shapes his strategy accordingly."
GrowthMentor
Larry Shertz, GTM Advisor
Watch on YouTube"Under his management: a 50% drop in CPL, 35% reduction in CAC, and a 7% SAL rate for paid search. Some of the strongest results our team has seen across a $100K+ monthly ad budget."
"He has the growth and hustling mindset. He helped streamline our strategy and took initiatives to build new channels. We started our B2B leads funnel due to these initiatives."
GrowthMentor
Luke Latimer, CEO of Mosaica
Watch on YouTube"Nilay authored multiple Acquisition Impact Reports and bridged gaps in HubSpot and Dreamdata reporting that improved our marketing decision-making. He elevates the teams around him."
"Working with Nilay was awesome. He helped me brainstorm fresh ideas and pushed me to think way beyond the usual safe options. He challenged me to use Google Ads creatively, not just set and forget."
GrowthMentor
Larry Shertz, GTM Advisor
Watch on YouTube
GrowthMentor
Luke Latimer, CEO of Mosaica
Watch on YouTubeDon't Leave Growth to Trial and Error
We exist to make advertising smarter, sharper, and more strategic, so growth becomes predictable, scalable, and sustainable.
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