Google Ads Management
Stop Paying for Clicks.
Start Building Pipeline
with Google Ads.
Built for CEOs and CMOs who measure success in pipeline, not pageviews. We build Google Ads systems where every dollar of spend connects to closed revenue, and every lead is one your sales team will actually want to close.
- Full attribution setup included, spend tied to closed revenue
- Campaign architecture built from your ICP, not a template
- No fluff reporting. Only pipeline metrics that matter
Get Started
Most Google Ads accounts are built wrong. Here is what right looks like.
Every row below reflects a real structural problem we have fixed across 50+ B2B accounts.
Smart Bidding optimizes toward irrelevant events. The algorithm learns nothing useful.
Every conversion event maps to pipeline value. The algorithm optimizes toward revenue, not noise.
Wrong title, wrong intent. Pipeline is polluted. Sales time is wasted.
Decision-makers only. Suppression lists block irrelevant traffic before it consumes budget.
Marketing reports impressions and CTR. Leadership has no idea which campaigns produce deals.
Every dollar traced to the pipeline it created. Reports your board can actually use.
Too many campaigns. No hierarchy. High-intent segments get starved while underperformers run on.
Budget concentrated at the bottom of the funnel where buyer intent is highest.
No mid-funnel nurture. No retargeting logic. Warm prospects disappear inside the CRM.
High-intent signals trigger immediate sales routing. Warm leads stay warm until they are ready to buy.
This is how we build every Google Ads account, from day one.
We rebuild conversion tracking before anything else. Goal-level attribution, value-based bidding signals, and a clean UTM taxonomy so every lead is tied to the campaign that generated it, before it touches your CRM.
We build detailed ICP profiles based on your actual closed-won deals, then layer in exclusion lists to suppress everyone else. Budget goes to the people most likely to become revenue, not just traffic.
Search, PMAX, and Remarketing campaigns launched and optimized weekly. Search term mining, negative keyword expansion, bid strategy testing, A/B testing cycles. Every optimization decision is tied to pipeline, not CTR.
Where ads cannot reach your ICP cost-effectively, we build LinkedIn outbound sequences to fill the gap. Both channels are mapped to the same pipeline, so no target buyer goes unreached.
Segmented retargeting audiences and HubSpot email workflows keep warm prospects engaged between touchpoints. High-intent signals trigger immediate sales routing so good leads never go cold inside the CRM.
Weekly reports covering spend, CPL, pipeline contribution, and closed-won/lost deal analysis. No vanity metrics, no slide decks padded with impressions. Your leadership team sees exactly what is working and why.
We are not for everyone. We are built for growth-focused leaders.
- ✓ You are a founder, CMO, or CEO who measures success in pipeline, not CTR
- ✓ You sell to a specific buyer with a longer sales cycle
- ✓ You have a sales team that can close, and need qualified leads to feed it
- ✓ You want full visibility into where every dollar goes and what it returns
- ✓ You are in or scaling into the US, UK, or EU markets
- - You want clicks, not pipeline
- - You need a hands-off agency that just runs the ads
- - You are satisfied with impression and CTR reports
- - You are not open to changing what is currently not working
See what we have built
EdTech · Higher Education · United States
How QuantHub Turned $20K in Ad Spend into $842K in Qualified Pipeline at a 38:1 Return
Developer Tools · Open Source · Global
How Meilisearch Stopped Buying Noise and Started Building an Enterprise Pipeline
E-commerce Logistics · Turkey · UK · Germany
How OPLOG Turned a Fragmented Ad Presence into a $21.5M Revenue Engine Across Three Markets
Health & Fitness · D2C · United States
How Forty Forty Cut Its Cost Per Purchase by 66% and Tripled Revenue in 90 Days
Advertising should be structured
and built on real expertise.
We'll review your account and tell you exactly what's holding your pipeline back and what it would take to fix it.
Book a Strategy CallCommon questions before the first call.
Do you work with accounts of any size?
We have scaled accounts from $1,500/month to six figures. Budget is less important than having a defined ICP and a sales team that can close. If those are in place, we can make paid search work.
What does the first month actually look like?
We start with a full audit: tracking architecture, conversion logic, campaign structure, audience targeting, and CRM alignment. Broken foundations get fixed before a single dollar of new spend goes in. Most clients see structural improvements reflected in data within 30 days.
Do you only run Google Ads?
Google Ads is our core channel. When paid search alone cannot cost-effectively reach the full ICP, we build LinkedIn outbound sequences alongside it. Both channels are measured against the same pipeline outcomes, not separate vanity metrics.
How long before we see real results?
Tracking and structural fixes show up in 30 to 60 days. Meaningful pipeline impact typically compounds over 90 to 180 days as audience signals build and the algorithm learns. We set honest expectations from day one and report against them weekly.