LinkedIn Ads That Reach
Your Buyers, Not
Job Titles.
LinkedIn is expensive by design, which is exactly why it pays to work with a LinkedIn Ads expert. We make sure every dollar reaches the right buyer, with precise targeting, clean attribution, and direct CRM routing for every lead.
- ICP audience architecture built from closed-won data, not default LinkedIn filters
- Full attribution from impression to closed deal via LinkedIn Insight Tag and CRM sync
- Paid ads and outbound sequences targeting the same accounts simultaneously
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Most LinkedIn Ads reach job titles. Here is how we reach buyers.
These are the exact issues we diagnose on almost every LinkedIn account we onboard, and the specific changes we make to fix each one.
LinkedIn CPCs run $8 to $20+. Broad targeting means paying premium rates for leads with the wrong title, wrong company, or no buying intent.
Job title, seniority, company size, and growth signals combined with CRM suppression lists so budget only reaches accounts that match your ICP.
LinkedIn's default targeting is a blunt instrument. It fills your pipeline with noise rather than the specific decision-makers you are trying to reach.
LinkedIn Matched Audiences, Sales Navigator scraping, and Clay-enriched lists to reach specific titles at specific companies, not broad job categories.
Campaigns run, leads come in, and nobody can connect the dots. No CRM sync, no lifecycle logic, no way to know if LinkedIn is producing meetings.
Insight Tag, Lead Gen Form CRM sync, UTM attribution, and HubSpot lifecycle stages so every lead is traced from impression to closed deal.
Most LinkedIn retargeting pools sit below the threshold for meaningful reach. Without a deliberate build strategy, retargeting never delivers.
Retargeting pools built from website visitors, HubSpot lists, LinkedIn video viewers, and event attendees, building warm audiences that actually convert.
Your campaign manager shows reach and engagement. Your leadership team needs meetings booked and deals created. These never get connected.
LinkedIn spend connected to CPL, meetings booked, opportunities created, and closed-won revenue. Leadership sees ROI, not activity.
When LinkedIn Ads and outbound sequences operate independently, each channel underperforms. The compounding effect between them is never activated.
Paid ads build awareness while Clay and Lemlist sequences hit the same contacts directly. Both channels compound each other's impact on pipeline.
This is how we build every LinkedIn campaign, from day one.
We build layered targeting combining job title, seniority, company size, industry, and growth signals, then layer in matched audiences from your CRM and suppression lists to eliminate irrelevant traffic before the campaign ever launches.
Sponsored Content, Message Ads, Lead Gen Forms, Conversation Ads, and Document Ads each have a specific role in the funnel. We map campaign type to buyer stage and intent, not to what LinkedIn recommends by default.
LinkedIn Ads alone rarely fill a pipeline. We build Clay-powered prospect lists, Sales Navigator scraping workflows, and Lemlist outbound sequences so paid and outbound hit the same accounts simultaneously and compound each other's impact.
We configure LinkedIn Insight Tag, Lead Gen Form CRM sync, and HubSpot or Salesforce lifecycle logic so every lead is scored, staged, and routed before it reaches your sales team. No more leads sitting uncontacted in a spreadsheet.
Segmented LinkedIn retargeting audiences from website visitors, HubSpot lists, video viewers, and event attendees, with stage-specific messaging for each segment, so warm prospects stay in the funnel until they are ready to buy.
LinkedIn is a premium channel. It works when the fit is right.
- ✓ You sell B2B with an ACV high enough to justify LinkedIn CPCs of $8 to $20+
- ✓ You need to reach senior decision-makers who are not reachable on search
- ✓ You want paid and outbound working together against the same accounts
- ✓ You want full attribution from ad impression to closed deal
- ✓ You are scaling into the US, UK, or EU markets
- - You need high-volume cheap leads. LinkedIn CPL is premium by design
- - Your ICP is broad, consumer-facing, or SMB at low ACV
- - You want a hands-off agency. LinkedIn requires active weekly optimization
- - You are not open to combining paid with outbound sequences
See what we have built
EdTech · United States · LinkedIn Outbound + Google Ads
How QuantHub Turned $20K in Ad Spend into $842K in Qualified Pipeline at a 38:1 Return
E-commerce Logistics · Turkey · UK · Germany · ABM + Paid
How OPLOG Turned a Fragmented Ad Presence into a $21.5M Revenue Engine Across Three Markets
Developer Tools · Open Source · Global
How Meilisearch Stopped Buying Noise and Started Building an Enterprise Pipeline
Health & Fitness · D2C · United States
How Forty Forty Cut Its Cost Per Purchase by 66% and Tripled Revenue in 90 Days
LinkedIn is expensive.
Wasted spend is more expensive.
We'll review your account and show you exactly where budget is being lost and what a properly structured campaign could produce for your pipeline.
Book a Strategy CallLinkedIn-specific questions before the first call.
What is the minimum budget to make LinkedIn Ads work?
LinkedIn CPCs typically range from $8 to $20+. We recommend a minimum of $3,000/month in ad spend to generate enough data for meaningful optimization. Below that threshold, LinkedIn outbound often delivers better CPL and is a stronger starting point, and we build both.
Can you run LinkedIn Ads and LinkedIn outbound together?
Yes, and this is our preferred approach for most B2B engagements. Paid ads build awareness and retarget warm accounts; outbound sequences hit the same contacts directly. The combination compounds pipeline faster than either channel alone, and we build both motions in-house.
Do you use LinkedIn Lead Gen Forms or send traffic to a landing page?
It depends on your goal. Lead Gen Forms reduce friction and work well for top-of-funnel offers. Landing pages give more control over messaging and qualify intent better for demo requests. We will recommend the right approach based on your funnel stage and ICP.
How do you measure LinkedIn ROI?
We track the full funnel: impression to click to lead to meeting to deal to closed-won, using LinkedIn Insight Tag, UTM attribution, and CRM integration. You will see exactly how much pipeline LinkedIn is producing every week, not just how many people clicked an ad.