Turkey · United Kingdom · Germany · E-commerce Logistics
Paid media, ABM strategy, and full-funnel performance ops — built from scratch across Turkey, the UK, and Germany.
OPLOG is a tech-first fulfilment and logistics platform operating across Turkey, the UK, and Germany. They had a strong product, an ambitious growth mandate, and a sales team ready to close. What they did not have was the marketing infrastructure to fill the pipeline at scale.
There was no dedicated ad strategy for any of their three markets. Campaigns ran without a consistent structure or clear ownership. Leads came in sporadically, but nobody could tell which markets, channels, or campaigns were actually driving revenue. The gap between marketing activity and commercial outcomes was invisible, because nothing was being measured.
Build and operate a full-funnel performance marketing engine across Turkey, the UK, and Germany, from paid acquisition and outbound through to pipeline attribution and closed revenue, tied directly to commercial targets in each market.
Turkey, the UK, and Germany each have different buyer behaviours, languages, CPL norms, and competitive dynamics. There was no tailored approach for any of them, just fragmented, disconnected activity with no clear ownership.
There was no system to track how a lead moved from ad click to meeting to deal. Marketing spend had no visible connection to closed business, making budget decisions effectively guesswork and preventing any meaningful performance optimisation.
Revenue goals were not tied to marketing projects or tasks. There was no sprint structure, no accountability layer, and no way to know whether the team was moving in the right direction week to week.
ads.expert came in as a full performance partner, not a campaign manager. The scope covered strategy, execution, attribution, sales alignment, and ABM across all three markets simultaneously.
Built dedicated market plans for Turkey, the UK, and Germany covering spend allocation, funnel targets, ROAS benchmarks, and seasonal campaign calendars. Each market got its own budget tracker and weekly performance view, so every pound and lira of spend was accountable to a specific commercial target.
Designed and maintained the pipeline between ad spend, CPL, lead quality, and closed revenue. Weekly tracking covered impression to click to lead to meeting to deal to closed won, with CRM extraction and attribution cleaning to eliminate data gaps and give leadership a single source of truth on marketing ROI.
Launched and continuously optimised campaigns across Google, LinkedIn, Meta, and Bing, including market-specific launches for Turkey, UK, Germany, and international segments. Always-on performance management with weekly creative, bid, and keyword iteration tied directly to pipeline output.
Built target account lists for Turkey and international markets, defined ICP profiles by market, and launched automated outbound sequences via Lemlist, with prospect lists enriched through Clay and outreach coordinated via LinkedIn Ads. Closed the loop between outbound and paid so both channels fed the same pipeline and pipeline data flowed back to inform targeting decisions on both sides.
For every $1 invested in paid media, OPLOG's pipeline grew by $10 in qualified, CRM-attributed opportunity value across Turkey, the UK, and Germany.
B2B SaaS · Search Infrastructure · France
EdTech · Higher Education · United States
Health & Fitness · D2C · United States
Let's talk about building a performance marketing engine for your markets, from strategy to attribution to closed revenue.
Book a 30-min Growth Call
Google Ads
Google Analytics
LinkedIn Ads
Meta Ads
Bing Ads
Clay
Lemlist
HubSpot CRM
Notion
Google Sheets