Google Ads Google Ads Management

Stop Paying for Clicks.
Start Building Pipeline
with Google Ads.

Built for CEOs and CMOs who measure success in pipeline, not pageviews. We build Google Ads systems where every dollar of spend connects to closed revenue, and every lead is one your sales team actually wants to close.

  • Full attribution setup included, spend tied to closed revenue
  • Campaign architecture built from your ICP, not a template
  • No fluff reporting, only pipeline metrics that matter
$500K Monthly ad budget managed
70% CAC decrease
<2% Spam rate
★★★★★ Rated 4.9 on GrowthMentor
The Core Difference
Most Google Ads accounts are built wrong. Here is what right looks like.

Every row below reflects a real structural problem we have fixed across 50+ B2B accounts.

Before ads.expert
With ads.expert
✗
Conversion tracking is broken or missing

Smart Bidding optimizes toward irrelevant events. The algorithm learns nothing useful.

✓
Goal-level attribution with value-based signals

Every conversion event maps to pipeline value. The algorithm optimizes toward revenue, not noise.

✗
Leads are coming in but they are the wrong people

Wrong title, wrong intent. Pipeline is polluted. Sales time is wasted.

✓
ICP-targeted audiences with layered exclusions

Decision-makers only. Suppression lists block irrelevant traffic before it consumes budget.

✗
No clear path from ad spend to closed revenue

Marketing reports impressions and CTR. Leadership has no idea which campaigns produce deals.

✓
Weekly pipeline attribution, spend tied to deals

Every dollar traced to the pipeline it created. Reports your board can actually use.

✗
Budget spread thin with no prioritization logic

Too many campaigns. No hierarchy. High-intent segments get starved while underperformers run on.

✓
Structured campaign hierarchy, clear prioritization

Budget concentrated at the bottom of the funnel where buyer intent is highest.

✗
Good leads go cold before sales follow-up

No mid-funnel nurture. No retargeting logic. Warm prospects disappear inside the CRM.

✓
Segmented retargeting and HubSpot nurture flows

High-intent signals trigger immediate sales routing. Warm leads stay warm until they are ready.

Our Approach
This is how we build every Google Ads account, from day one.
01
Foundation
Tracking and Attribution

We rebuild conversion tracking before anything else. Goal-level attribution, value-based bidding signals, and a clean UTM taxonomy so every lead is tied to the campaign that generated it, before it touches your CRM.

02
Targeting
ICP Audience Build

We build detailed ICP profiles based on your actual closed-won deals, then layer in exclusion lists to suppress everyone else. Budget goes to the people most likely to become revenue, not just traffic.

03
Paid Search
Full-Funnel Campaigns

Search, PMAX, and Remarketing campaigns launched and iterated weekly. Search term mining, negative keyword expansion, bid strategy testing, A/B testing cycles. Every optimisation decision is tied to pipeline, not CTR.

04
Outbound
ABM and LinkedIn

Where ads cannot reach your ICP cost-effectively, we build LinkedIn outbound sequences to fill the gap. Both channels are mapped to the same pipeline, so no buyer goes uncontacted.

05
Nurture
Retargeting and Flows

Segmented retargeting audiences and HubSpot email workflows keep warm prospects engaged between touchpoints. High-intent signals trigger immediate sales routing so good leads never go cold inside the CRM.

06
Reporting
Pipeline Ops

Weekly reports covering spend, CPL, pipeline contribution, and closed-won/lost deal analysis. No vanity metrics, no slide decks padded with impressions. Your leadership team sees exactly what is working and why.

Who This Is For
We are not for everyone. We are built for growth-focused leaders.
This is for you if
  • ✓ You are a founder, CMO, or CEO who needs attributed pipeline, not click reports
  • ✓ Your sales cycle is longer and your buyer is specific
  • ✓ You have a sales team ready to close qualified leads
  • ✓ You want to understand exactly where your budget is going and what it is producing
  • ✓ You are operating in or scaling into the US, UK, or EU markets
This is not for you if
  • - You want campaign management with no revenue accountability
  • - You need a one-size-fits-all agency retainer
  • - You are looking for vanity metric reporting
  • - You want someone to agree with your existing strategy rather than improve it
What Clients Say
164 reviews. 4.99 stars. Zero exceptions.
★★★★★

"Working with Nilay has been a consistently positive experience. Most importantly, his efforts have directly improved our ROI on ad spend, making a measurable impact on our overall performance. A strong partner for any growth-focused team."

Kellie Weed
SaaS Marketing Lead, QuantHub
★★★★★

"Many people know the high-level ingredients to make Google Ads successful, but few know the day-to-day details that make all the difference. This is where Nilay shines."

Dharmin Polra
Founder
★★★★★

"Nilay set up an entire performance ads initiative for us at Meilisearch, end to end. He took full ownership of the infrastructure and reporting around the ads, connecting paid data to HubSpot and benchmarking our pipeline results against industry standards."

Maya Shin
Head of Marketing, Meilisearch
More reviews on GrowthMentor →
FAQ
Common questions before the first conversation.
Do you work with accounts of any size?

We have worked with budgets starting at $1,500/month and scaled them to six figures. What matters more than budget size is whether your business has a clear ICP and a team ready to close qualified leads.

What does the first month look like?

Every engagement starts with a full audit of your tracking architecture, campaign structure, audience logic, and CRM alignment. We fix the foundation first, then optimise and scale. No assumptions, no inherited mistakes left running.

Do you only do Google Ads?

Google Ads is our primary channel, but we regularly build complementary LinkedIn outbound and ABM programs when paid alone cannot reach your full ICP cost-effectively. Both channels feed the same pipeline.

How soon will we see results?

Tracking and structural improvements typically show impact within the first 30 to 60 days. Pipeline results depend on your sales cycle and typically compound over 90 to 180 days as audience signals accumulate and the algorithm matures.

What is the difference between retainer and project-based?

Retainer is an ongoing partnership, we manage, optimise, and report continuously with weekly accountability. Project-based suits one-time builds: account rebuilds, tracking setups, or market launches where you have internal capacity to take it from there.

Book Your First Strategy Call →
Case Studies
See the full numbers behind every result.
Logistics · Turkey, UK, Germany
OPLOG

Three-market performance marketing engine built from scratch, from fragmented campaigns to $21.5M in closed-won revenue in one year.

$21.5M
Revenue
3.5x
Revenue growth
→
EdTech · United States
QuantHub

Demand gen infrastructure rebuilt from the ground up, broken tracking, spam leads, and zero pipeline to $842K attributed from $20K in spend.

$842K
Pipeline
38:1
Ratio
→
Search Infrastructure · Global
Meilisearch

PMAX rebuilt, enterprise and self-serve acquisition separated. $33.7K pipeline created in the first full quarter with zero enterprise pipeline before the engagement.

$33.7K
Q1 pipeline
3.5x
Multiple
→
Health and Fitness · United States
Forty Forty

Nine straight weeks of CAC reduction through disciplined bid strategy and demographic targeting. $31.85 to $10.87. Revenue tripled.

66%
CAC cut
3x
Revenue
→

Growth is not left to chance. Let us build your pipeline.

Book a 30-minute strategy call. We will review your account and tell you exactly what is broken and what it would take to fix it.

Book Your Strategy Call →

No commitment. No pitch deck. Just a direct conversation about your pipeline.